For thirteen years I have led multi-craft and diverse teams of service design, research, UX, UI and content design on challenging and strategic briefs at clients such as NHS Digital, AstraZeneca, TK Maxx, and Tesco. 

My work is typically in Discovery and Delivery phases, where I provide my teams with creative direction, challenge, and setting up design operations in collaboration with product and engineering teams. My teams create high-quality design outputs for different stages of the product and service lifecycle.

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As well as leading design work with clients, I am the leader of the design practice within Customer Strategy & Design at Deloitte Digital UK. I lead a team of 70 user researchers, UX, visual, content and service designer, ranging from Senior Manager grade to new graduates. I recruit, set craft focus and strategy, and provide coaching, mentoring and guidance to an ambitious group of designers.