I am a Design Leader at Deloitte Digital UK, where I lead a team of 70 user researchers, UX, visual, content and service designers. I have over 13 years of experience in human-centred design, strategy, and digital transformation, working with clients across multiple industries and sectors.

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My mission is to create better, inclusive, human-centred, and more sustainable experiences for clients and users, using a holistic and collaborative approach that blends business, design, creative, and engineering skills. I am passionate about solving complex problems and delivering innovative solutions that meet user needs and expectations.

 

One of my proudest achievements was leading the design of citizen Covid-19 testing services for NHS Digital, for which I was recognised by BIMA as one of the top 100 influential people in digital & technology in 2021.